To create some hype about the exciting restaurant additions and delectable menu items available at Taste of Melbourne 2016, the creative minds at HotHouse went into overdrive thinking up unique and shareable content for the festival’s social channels.
In what can only be described as the ultimate foodie roadtrip, the HHME social guns traversed from one restaurant to another, shooting bright, colourful and tasty photos all with one goal in mind: make Taste’s social media followers want to lick their screens!
Here are some of our favourite fun and quirky shoots:
We got hands on at Lûmé, donning VR headsets and surrounding our publicist-cum-model with the restaurant’s Taste dish of dessert lemons; filled with citrus custard, meringue and more.
Food is about more than flavour alone. It’s about taste, touch, sight and smell. In an Australian first, and exclusive to #tasteofmelbourne, Lûmé is using Virtual Reality to whisk guests away to the Yarra Valley orchards. This dining experience is sure to sell out so pre-book when you book your Taste tickets. What will you see in the Lûmé Looking Glass? #lumelookingglass #electroluxlife #virtualreality
Next on the list was American BBQ joint Fancy Hank’s, where we worked our flat lay magic and got some behind the scenes shots of Mike Patrick with his industrial smoker. The smells of smoky pastrami and fried buffalo cauliflower got us seriously excited for the opening of their new rooftop venue (coming soon!).
LAST CHANCE TO SAVE | Did you hear? If you buy Taste tickets before midnight Sunday, you'll save up to 50% on at-the-door prices. That means more money to splash on the likes of Fancy Hank's, who have us licking our screens with their tasty take on American BBQ! Simply enter the exclusive code word FLASH to save. Link in BIO. #FancyHanks #TasteofMelbourne #ElectroluxLife #MelbourneRestaurants
A few streets down, we stopped by Mamasita to create a stop motion video breaking down how the bar staff make and shake their Mandarin Mezcal-ritas exclusive to Taste! We also shot a full gallery of images of each Taste menu item, making sure to work super efficiently so that their delish fish tostadas would still be hot when we finished up.
In celebration of the Day of the Dead, we visited the @MamasitaMelbourne crew to see which cocktail they’ve created EXCLUSIVELY for Taste! We present to you, the Mandarin Mezcal Margarita – and yes, it tastes as good as it looks. The only way to find out? To buy your tickets to Taste now. Head to our Facebook for the full recipe! #Mamasita #HotelJesus #TasteofMelbourne #ElectroluxLife
Armed with our Canon and a comprehensive shot list, we headed to George Calombaris’ Gazi next, where we shot a hyperlapse video of their delectable soft shell crab souvlaki. To get the perfect bird’s eye view shot, we lined up a series of ladders and perched in their overhead service bar, getting the perfect angle to capture their souva getting whipped up.
Sous Chef Nathaniel shows us how he plates @GaziRestaurant's Taste Icon Dish, Soft Shell Crab Souvlaki. The only step left? To devour it! Each restaurant’s full menu cards are now up online, so check it out and if you haven’t already, book your tickets NOW to secure your pass to foodie heaven! #Gazi #TasteofMelbourne #Souvlaki #ElectroluxLife @gcalombaris
Another city stop involved the HHME team popping by MoVida Aqui and snapping their bright and tasty menu dishes, such ox tripe with chorizo and chickpeas (below), which paired beautifully with their fruity Taste sangrias.
Being the sweet-tooths we are we had to pay Om Nom, Taste’s only dessert bar, a visit. We had a ball creating boomerangs and image galleries for their Granny Smith panna cotta, pickled pineapple endless summer and our personal fave: rosemary and chocolate cigars! Crafted to look exactly like their namesake, these cigars came complete with their own smoking box, and edible ash. No wonder these bad boys took out second place for Best in Taste.
This is only a snapshot of the social content we created pre-Taste. To see all of our food snaps in the lead up to Taste, and on-site too, be sure to check out the Taste of Melbourne Facebook page and their Instagram!