Taste of Melbourne 2016


To create some hype about the exciting restaurant additions and delectable menu items available at Taste of Melbourne 2016, the creative minds at HotHouse went into overdrive thinking up unique and shareable content for the festival’s social channels.

In what can only be described as the ultimate foodie roadtrip, the HHME social guns traversed from one restaurant to another, shooting bright, colourful and tasty photos all with one goal in mind: make Taste’s social media followers want to lick their screens!

Here are some of our favourite fun and quirky shoots:

We got hands on at Lûmé, donning VR headsets and surrounding our publicist-cum-model with the restaurant’s Taste dish of dessert lemons; filled with citrus custard, meringue and more.

Next on the list was American BBQ joint Fancy Hank’s, where we worked our flat lay magic and got some behind the scenes shots of Mike Patrick with his industrial smoker. The smells of smoky pastrami and fried buffalo cauliflower got us seriously excited for the opening of their new rooftop venue (coming soon!).

A few streets down, we stopped by Mamasita to create a stop motion video breaking down how the bar staff make and shake their Mandarin Mezcal-ritas exclusive to Taste! We also shot a full gallery of images of each Taste menu item, making sure to work super efficiently so that their delish fish tostadas would still be hot when we finished up.

Armed with our Canon and a comprehensive shot list, we headed to George Calombaris’ Gazi next, where we shot a hyperlapse video of their delectable soft shell crab souvlaki. To get the perfect bird’s eye view shot, we lined up a series of ladders and perched in their overhead service bar, getting the perfect angle to capture their souva getting whipped up.

Another city stop involved the HHME team popping by MoVida Aqui and snapping their bright and tasty menu dishes, such ox tripe with chorizo and chickpeas (below), which paired beautifully with their fruity Taste sangrias.

Being the sweet-tooths we are we had to pay Om Nom, Taste’s only dessert bar, a visit. We had a ball creating boomerangs and image galleries for their Granny Smith panna cotta, pickled pineapple endless summer and our personal fave: rosemary and chocolate cigars! Crafted to look exactly like their namesake, these cigars came complete with their own smoking box, and edible ash. No wonder these bad boys took out second place for Best in Taste.

This is only a snapshot of the social content we created pre-Taste. To see all of our food snaps in the lead up to Taste, and on-site too, be sure to check out the Taste of Melbourne Facebook page and their Instagram!