French lingerie house Simone Pérèle celebrated the launch of its new flagship boutique in Melbourne’s heart of high fashion shopping, Emporium Melbourne on June 13.

Could not be happier to be working with this amazing crew of winners for @simonepereleaus over the next few months. @gemkwatts @jade__kmakeup @alexiapetsinis To be chosen by the French intimates brand to sit alongside these creative, funny, successful and beautiful women is outrageously humbling. #simoneperele #sponsored #girlboss #snap

A post shared by Danielle Castano (@stylesnooperdan) on Jun 13, 2018 at 11:32pm PDT

The launch was a Parisienne-inspired salon style show attended by VIP, media and influencers. The capsule collection of lingerie essentials brought everyday luxury to life with a range of everyday bras, shapewear, silks and occasion wear. Attendees were presented with the opportunity to shop the range with exclusive in store offers and gifts, treated to free flowing champagne from Laurent-Perrier and French inspired hors d’oeuvres including the ubiquitous croque monsieur.

Celebrating the launch of @simonepereleaus’s beautiful, new @emporiummelbourne store 🇫🇷

A post shared by Lisa Teh (@lisacouturing) on Jun 13, 2018 at 3:21am PDT

The boutique was designed by French architect Jeff Van Dyke (the creator of Givenchy and Salvatore Ferragamo stores) and is now open on level 2 Emporium, Melbourne.

Welcome to our brand new Simone Pérèle Boutique in Emporium! Enjoy our grand opening offer of 30% off storewide and shop our Lingerie Capsule Collection of luxury essential lines, as well as our latest seasonal fashion styles. Enjoy a glass of champagne with us tonight from 6.30-8.30pm to celebrate! #simonepereleaus #simoneperele #bestbra #lingerie #lingeriecollection #matchinglingerie #elegance #brahacks #bracup #brasets #brasize #braguide #openingevent #emporium #melbourne #flagshipstore #opening #spemporium

A post shared by Simone Pérèle (@simonepereleaus) on Jun 13, 2018 at 7:53pm PDT

The store will be a touch point for Simone Pérèle’s customer, encouraging a unique brand experience for every woman to connect with their corsetiere and discover lingerie custom fitted for them.

https://www.simone-perele.com.au/

@simonepereleaus

Simone Pérèle – L2 Emporium, Melbourne

287 Lonsdale St, Melbourne VIC