Simone Pérèle Emporium Melbourne Launch

Simone Pérèle Emporium Melbourne

French lingerie house Simone Pérèle celebrated the launch of its new flagship boutique in Melbourne’s heart of high fashion shopping, Emporium Melbourne on June 13.

The launch was a Parisienne-inspired salon style show attended by VIP, media and influencers. The capsule collection of lingerie essentials brought everyday luxury to life with a range of everyday bras, shapewear, silks and occasion wear. Attendees were presented with the opportunity to shop the range with exclusive in store offers and gifts, treated to free flowing champagne from Laurent-Perrier and French inspired hors d’oeuvres including the ubiquitous croque monsieur.

Simone Perele

The boutique was designed by French architect Jeff Van Dyke (the creator of Givenchy and Salvatore Ferragamo stores) and is now open on level 2 Emporium, Melbourne.

The store will be a touch point for Simone Pérèle’s customer, encouraging a unique brand experience for every woman to connect with their corsetiere and discover lingerie custom fitted for them.


Simone Pérèle – L2 Emporium, Melbourne

287 Lonsdale St, Melbourne VIC