73rd Australian DanceSport Championship

DanceSport

In December the HHME team put their best foot forward managing the publicity and social media for the 73rd Australian DanceSport Championship. A new client to our roster, the event is the most prestigious event on the Australian competitive ballroom dancing calendar and sees the best DanceSport athletes from across Australia and around the world converge at Melbourne Arena.

The three day event saw participants of all levels and ages compete in Ballroom (Standard), Latin American and New Vogue dance styles. For some, it was their first time competing on the national stage, while for others the event determined whether they would represent Australia for the World DanceSport Championships in 2019.

Tasked with generating pre-event awareness for the Championship, HHME took over the media relations and social media accounts for the event. The team created a strategic communications campaign that brought the incredible stories of the participating dancers to life in key media titles including The Age, Herald Sun, Nine News and ABC News Breakfast.

DanceSport has evolved significantly since Strictly Ballroom was in cinemas, and we are proud to be associated with such an inclusive event that welcomes dance enthusiasts of all abilities. 2018’s Championship saw Australia’s first competitive para dance competition where competitors in wheelchairs took to the floor.

Visitors were also treated to awe-inspiring floor shows from the world’s most talented dancers, including World Latin Para Dance Champions and Pilipinas Got Talent runners-up, Julius Obero and Rhea Marqez. German superstars Pavel Zvychaynyy and Oxana Lebedew also made their Melbourne debut with a fiery demonstration that illustrated exactly why they are ranked 6th in the world for Professional Latin.