UNIQLO STORE OPENING

HHME worked closely with stakeholders and Melbourne City Council on traffic and people management for Uniqlo’s store opening.

Japanese drummers performed for the store opening, while HHME managed bump in, bump out and everything in between. Gold scissors were provided for the official ribbon ceremony and branding was present on Masu boxes, ribbon, coffee carts, coffee cups and napkins.

Results Achieved

Co-ordinated and invited international and local delegates

Created a tailored premium food and beverage offering in line with the specific brand and cultural guidelines

Co-ordinated formalities in line with the global brand traditions whilst maintaining local relevance

Curated bespoke activities and entertainment

Produced an extensive VIP guest list