BBC Proms Australia

In 2016 HHME was tasked with handling the publicity for BBC Proms Australia – the world’s most famous classical music concert series, playing for the first time ever outside the UK. Playing to sell out crowds at Hamer Hall Melbourne; HHME achieved national media coverage for the event including broadcast coverage across all major television networks and features in major mastheads, The Australian and the Herald Sun.

Results Achieved

Circulation = 12,000,000 +

222 individual pieces of coverage