HHME executed publicity and events for the flagship store opening of iconic British retailer, Debenhams. HHME executed PR and event activities for the flagship store launch of iconic British retailer Debenhams at Melbourne’s St Collins Lane retail precinct. Activities for the October store opening included; media famils, store opening and ribbon cutting ceremonies and promotional activations. Debenhams offers exclusive and affordable brands, exceptional service in an intimate, curated experience joining a portfolio of 243 Debenhams stores across 28 countries worldwide.
2017 Results Achieved
Audience Reach: 74,447,087
Generated publicity for the launch of Debenhams’ flagship store
Curated unique picture opportunities pre event
Produced a suite of story options for media partners
On-site presence, media management, influencer hosting