QV White Night

HotHouse has worked with QV Melbourne since 2013 and, in 2015, the CBD shopping destination celebrated the city’s premier all night cultural event, White Night by putting on a free concert featuring Australian music darlings Zoe Badwi and The Potbelleez.

HotHouse secured key coverage in the Herald Sun, mX and Channel 9; the concert played to a packed out audience of over 17,000 people.

2015 Results Achieved

Circulation = 9,000,000 +

36 individual pieces of coverage

Increased exposure from 2014