For almost 20 years, Alterna has been on the forefront of scientific breakthroughs in the hair industry. Using luxury ingredients that are as good for users as they are for the planet, Alterna believes you shouldn’t have to choose between high performing products and natural, healthy ingredients. Free of sulphates, phthalates, parabens and other harsh and unnecessary additives, Alterna is committed to creating haircare that uses both luxury and sustainable ingredients.
Ingredients such as caviar, seasilk, bamboo and kendi oil set this premium label ahead of the pack, with accompanying eco-friendly packaging and fair trade practices that reinforce the brand’s ethical conscience. From hairsprays that are clinically proven to boost volume by 105%, and shampoo and conditioner ranges that prevent breakage by 95%, the effectiveness of Alterna is indisputable.
With Katie Holmes as the face of Alterna, and many other celebrity fans including Huda Beauty, it is no surprise the range has received acclaim worldwide. Now available in Australia for the first time, HotHouse is proud to support the Australian Alterna campaign. Available in boutique salons and in Sephora stores across the country, Alterna is the product stylists and beauty artisans can always rely on for innovation and superior performance.