Simone Pérèle

Simone Pérèle Emporium Melbourne

It’s all in the way it feels, and the way it makes you feel when you wear it. Simone Pérèle opened her first store in Paris in 1948, determined to liberate women into a world where comfort and style exist in harmony.
Today, her grandchildren run the show, and are still creating bras that support and flatter, briefs that mould and move with the body, sleepwear that’s soft to the touch and curvy lingerie that smooths and accentuates in equal measure.