Established in 2004, HotHouse Media & Events is a Melbourne based Public Relations, digital and events agency specialising in the industries of food and beverage, lifestyle, fashion, property, art, design and entertainment.

With our experienced team of PR, publicity and event professionals, we provide expert direction, made-to-measure strategies and genuine relationships with media industry contacts to achieve the best possible outcomes for our clients.


JOHN FLOWER (Founder and Director)

John has impeccable credentials in the culinary, wine, fashion and events sectors having owned seminal Melbourne eateries in the 80s and 90s and as a public face, for the media at Australian Fashion Week for over a decade. John has lived and worked in both Sydney and Melbourne and counts senior editorial staff throughout the country as trusted friends.  He is very ‘hands on’ across all HHME clients.


ADAM VALENTINE (General Manager)

Adam has a decade of experience managing public relations, digital and event campaigns for boutique clients to some of the country’s most prominent brands including Telstra, Lion Nathan, AGL and Swisse.

His passion is creating dynamic, results-driven marcomms campaigns for new and established brands. His experience spans a wide range of clients across multiple sectors including tech, FMCG, not-for-profit, events, design, architecture, entertainment, arts, food and beverage.

Adam joined the HotHouse in 2012 having worked in both agency and in-house environs and counts key media across Australia as some of his closest friends.


TESS FISHER (Account Director)

Joining the HotHouse family in 2016, Tess thrives on bringing to life the stories that define our country. Her career history blends fast-paced agency work with nationwide in-house experience.

ROI comes first to Tess, who ensures record-breaking coverage forms the foundation of any campaign. Tess has helped skyrocket Melbourne eateries – such as Tulum – to fame, secured record-breaking coverage for the likes of Melbourne Marathon and Melbourne International Flower & Garden Show, and managed seasonal campaigns for retail behemoth Target Australia.

A voracious reader and a serial restaurant-hopper, Tess knows what it takes to make it in the competitive Australian market.


JASMINE BURFORD (Senior Account Executive)

An enthusiastic and creative media mind, Jasmine leads the execution of publicity campaigns across the agency’s lifestyle, events, arts and social justice portfolios. Jasmine’s communications expertise also extends to dynamic and results-driven social media campaigns for our marquee clients. She leads the content creation, social advertising and influencer engagement across HHME’s lifestyle and event brands.  

Her formidable communication skills, strong work ethic, and joyous disposition make her a valued member of the HHME team.


NAOMI TRUMM (Account Coordinator)

Naomi is the latest addition to HHME, supporting the team to deliver exceptional multi-channel PR campaigns and events. Naomi began her career in 2017 at an agency in Sydney. Here, she worked across a portfolio of clients in the retail, beauty and lifestyle space, bringing integrated communications campaigns  to life. Since then, she’s jumped into the food scene, fronting the social media accounts for some of Sydney and Melbourne’s most popular hospitality venues.


ROB MCDONALD (Design and Digital Consultant)

Rob has nearly a decade of digital, branding and graphic design experience. Since 2011, he has produced work for a wide variety of industries including hospitality, apparel, healthcare, not-for-profit and legal services. Working as both a freelance and in-house designer, he is well versed in print and digital applications and has a passion for creating engaging, bespoke brand solutions for clients.

Rob commenced consulting for the HotHouse team in early 2020, and approaches his  design, branding and digital work with efficiency and pragmatism.


COREY CROFT (Event Manager Consultant)

With over a decade of events management experience, Corey knows what it takes to create a fantastic event that engages consumers and media alike. With international experience working with the M Group at the iconic Glamour Bar in Shanghai, China he has managed prestigious events including the Shanghai International Literary Festival.

Locally Corey has produced events for high profile clients including Far East Consortium, Debenhams Australia and Sanpellegrino. As the Event Manager for HHME he brings innovative solutions to events along with sponsorship management, social media activity, publicity and marketing.


JAKE RODEN (Photography and Videography Consultant )

Jake Roden is a commercial photographer with over a decade of experience across hospitality, advertising and retail photography. He has a passion for producing beautiful and engaging imagery for clients including JCDecaux, Broadsheet & Nike. Working as a freelance photographer and retoucher has led Jake to develop a comprehensive skill set encompassing the whole creative process from creative conception through execution and post-production with an impressive eye for detail. His work includes but is not limited to commercial photography, videography, food styling, pre-production and retouching.


MAREE STARK (Finance and Human Resources)

Maree has been part of the HotHouse team since the company’s inception in 2004. With a long standing career in media and PR finance, Maree is an invaluable part of the HotHouse team.